Founded at the crossroads of advertising, TV and entertainment, CalinGeorgescu is a strategic creative firm that provides innovative solutions in a wide range of branding related services
Calin GEORGESCU: "Our vision for a brand goes beyond advertising. It permeates everything from influencing new product development to changing employee behavior, from in-store signage and promotions to how the company answers the phone, and everything in between, a vision that will always create a consistent message about the brand."
See below the detailed list of services. Send us an e- mail at firstname.lastname@example.org if you want to receive our creative portofolio.
1 Strategic consulting
More than anything else, brand strategy drives your business and keeps it focused. Through discussion and research, we’ll challenge you to identify the values your brand represents—or will come to represent. Ultimately, these values direct your promotions, the behaviours of staff, and the whole customer experience. So identifying the right ones pays dividends. The strategy we develop will govern the long-term future of the brand, while providing a set of behaviours and objectives that can be accomplished over the near-term.2 Brand identity
Good, strong strategy lays the foundation for a successful brand. But it achieves its power through compelling words and striking design. Of course, logo design just scratches the surface. Our experienced creative people have designed some of the most far-reaching customer statements and communications materials around.
Descriptive, associative or abstract – the name represents the root of any new brand development. We work up literally hundreds of options before culling them to a shortlist which best reflects the brand strategy. We involve our client closely at this stage of the process so we can create just the right associations. Because of increasing globalization, we also test names to uncover any latent nuances across disparate cultures.
3 Visual identity
A logo makes a powerful first impression on your audience. Over time, it’s more hidden, providing a seal of quality and a badge for your values. Great identities are iconic, standing the test of time and promoting a narrow set of values. We can create all the graphical elements – colour palette, and imagery style – which support the brand strategy and make up the design system.
4 Written identity
The right words influence the brand every bit as much as good design. We develop a guide to appropriate style for strong written communications, tailored for both internal and external audiences. Copywriters form the core readership. But non-professional writers within the company will also find many ideas to help them better communicate the brand.
5 Identity guidelines
Identity guidelines can range from simple booklets that describe the most simple requirements for implementing a new identity to a wide array of support that help implement a new identity across all your media.
6 Advertising & promotions
Great ads translate the brand into effective communications by combining a winning idea with considered implementation. Whether TV, radio, direct mail, or point of sale, we maximise the impact the brand has on the market. We focus on creating the right concept for the brand and for the campaign, then coordinate production focusing on budget efficiency.
7 Media development and marketing for media
We research, plan, strategize, develop the pilot and create the marketing and communications plan for media in broadcast, print and web. We involve from the scratch on and work along with your team, also in content development, until the launch, or even further. Because we hold an unique 12 years expertise in all aspects of media development we move easily between design, budgeting, staffing and refining the final media product for the targeted audience group.